warner-mccall

Warner McCall wins MCF4 slot

Mon, 01 Sep 2025 19:56:56 GMT

Defence leaders now have another compliant route to access WM services

The Management Consulting Framework 4 (MCF4) is the latest iteration of the primary procurement framework for public sector leaders to access top tier consultancy support.

"We are delighted to have secured a place on MCF4, providing Defence leaders with a genuine sector specialist as an alternative to generic big brand providers", says Roland Lyle, MD. "This is the first time WM will be included in this important framework and is another step on our journey to help our clients accelerate big picture value for Defence".

Warner McCall have been awarded a place in Lot 1 - Business, which covers consultancy and professional service support relating to strategy, structure, management or operations, from options analysis and recommendations through to implementation and delivery.

MCF4 is accessible to buyers across the public sector, including Defence, and allows a range of pricing models including time and materials (T&M), fixed or risk and reward. The framework can also support competitive and direct award processes.

For further information, see: https://www.crowncommercial.gov.uk/agreements/RM6309

Warner McCall completes successful sale to Principeo Ltd

roland.lyle@warnermccall.co.uk (Roland Lyle) — Thu, 12 Dec 2024 22:44:19 GMT

We are delighted to announce that Warner McCall has recently been acquired by Principeo Ltd via a 100% share purchase, significantly enhancing the companies’ joint capabilities offered to UK Defence.

Principeo uniquely offers Defence leaders and their teams the specialist, strategic support to cut cognitive load and accelerate delivery of big picture value. With their heritage in cross-industry strategic change and deep Defence-sector expertise across digital, technology, industry strategy and lean governance, they help leaders navigate systemic challenges to unlock delivery at pace.

Warner McCall has a rich heritage in supporting senior Defence leaders with some of their most complex challenges, and this deal perfectly complements our unique value proposition at this critical juncture for UK Defence, where both accelerating delivery and efficient resource use are key.

Says former Warner McCall director Johnny Norris, “Al and I are delighted to pass the baton to Nick and Roland, and this deal brilliantly combines Warner McCall’s client-focused heritage, capabilities and values with Principeo’s distinctive strategic approach, to enhance a unique offering for Defence leaders.”

Says Principeo director Nick Frall, “Johnny and Al have built WM into a strong, flexible and trusted team with client-focus at its core, and unparalleled capabilities in audience analysis and cross-domain, cross-enterprise command and control coherence. This acquisition further strengthens Principeo’s commitment to providing unique value for Defence leaders, and Roland and I are excited to continue and build on the assured delivery which WM clients have come to expect."

As part of the deal, former WM directors Johnny Norris and Al Sweet will cease ownership of WM and step back from management responsibilities, handing over to Nick Frall and Roland Lyle, but remain engaged to ensure a robust transition and continued delivery for all existing clients.

For further information on Principeo see: www.principeo.com

Warner McCall services now available via DOS6

billing@warnermccall.co.uk (Nick Frall) — Fri, 08 Jul 2022 10:23:04 GMT

We are delighted to announce that we have been awarded a new framework contract for DOS6 (Digital Outcomes 6), which enables “public sector organisations to find suppliers who can design, build and provide clearly defined bespoke digital projects and services using an agile approach”.

With an expected start date of the 10 ^th August, DOS 6 enables those working in the public sector to talk to us about how our blend of deep domain knowledge and commercial consulting experience, can help develop strategies for change, implement change or understand how technology can be better exploited to deliver change.

Al Sweet, Warner McCall co-founder and COO comments:

“Having recently been awarded the Command and Control in the Information Age (C2IA) contract via DOS5, we are thrilled to once again be accepted as a supplier on the latest DOS framework agreement. Alongside G-Cloud, DOS 6 provides another way for our potential clients to connect with us to discuss and procure our specialist knowledge and expertise, to help them design, manage and deliver the change they need to succeed.”

The new agreement will continue to be hosted on the Digital Marketplace, where you can view our details. For more information on our services, then please visit our services page or give us a call on 0800 002 5730

Warner McCall awarded c£6M Command and Control in the Information Age (C2IA) contract

billing@warnermccall.co.uk (Nick Frall) — Tue, 05 Jul 2022 14:08:04 GMT

We are pleased to announce that following the successful completion of the Information Advantage Change Campaign (IACC), Warner McCall Ltd have been awarded a further 2 year contract worth c.£6M, to be the Strategic Partner for the Ministry of Defence, Directorate of Joint Warfare (DJW) led, C2IA Change Programme.

C2IA is a Vice Chief of Defence Staff directed activity that will combine IACC with the Defence Command and Control study work, with the aim of ‘enabling Defence to compete in the Information Age’. The change will be governed as part of the Multi-Domain Integration StratCom led activity, and will see work with PJHQ as a critical early part of the programme, to enable improved understanding, assessment, decision-making and execution of military activities.

Warner McCall will provide specialist change, transformation and technical support to our military colleagues, to enable them to design and implement a C2 ecosystem that meets the IOpC challenge. Over the next 2 years, the team will design and drive a number of Accelerator projects that aim to build momentum and deliver irreversible change for Defence.

Johnny Norris, CEO of Warner McCall, commented: “Warner McCall are delighted to be supporting DJW transform the way that Defence delivers command and control in the Information Age. We welcome the opportunity to leverage both our knowledge of C2 and Information Advantage, and use our significant experience in complex transformation projects, to help deliver this critical change for Defence.”

The Strategic Command Strategy

billing@warnermccall.co.uk (Nick Frall) — Mon, 13 Dec 2021 15:35:30 GMT

At Warner McCall, we welcome the recent publication of The Strategic Command Strategy which recognises that “Defence must change” in order to adapt to the changing threat environment. The Strategy document details UKStratCom’s Strategic Outcomes, which “are the most important tasks for the Command…(and) ones that we cannot fail to deliver”:

1. Integrated Capabilities

2. Orchestrated Activity and Effects

3. Improved Understanding

4. Enhanced Global Reach

5. Disruptive Capabilities

Working alongside our Defence colleagues, we value our role as the Change Support team for the Information Advantage Change Campaign (IACC) , and providing change and subject matter expertise to help achieve three of these Strategic Outcomes.

We are really pleased to see that the delivery of IACC, is not only referenced as being key to realising the Strategic Outcome of Disruptive Capabilities , but gaining and maintaining Information Advantage is also seen as critical to delivering Improved Understanding . Whist the IACC Accelerators on ‘Integrated Orchestration’ and ‘Persistent Audience Analysis’, an important part of Joint Protector 21 , are also supporting the Strategic Outcome of Orchestrated Activity and Effects .

Whilst our work on these important activities continues, like Strategic Command, we also recognise that “In a volatile, uncertain, complex and ambiguous world, the only certainty we have is that there will be further change” and that creating an “agile, responsive” Defence that embraces change is the only way we will be “able to seize opportunities and mitigate risks”. As such, we are in the middle of reviewing the campaign to ensure it is increasingly operational in focus and working with others in Defence to agree the scope of the next stage of the campaign.

Audience Influence at Exercise Joint Protector 21

billing@warnermccall.co.uk (Nick Frall) — Wed, 20 Oct 2021 09:02:42 GMT

Now that we have returned from Exercise Joint Protector in Sweden, it’s great to see the latest video from UKStratCom on how the ten JEF Partner Nations trained to “respond to threats that are below the threshold of war, in the so-called ‘grey zone’.” The video, which focuses on MDI, refers to our Information Advantage work, in particular that around “influence operation techniques….in the cognitive domain”. As a pathfinder activity for MDI, it’s great to see our IACC experimentation work helping Defence explore how they can understand and influence key audiences and actors, as well as adversaries.

Since returning from Sweden, the Information Advantage Change Campaign team has authored “The IACC Exercise JP21 Hot Washup Report”, which we are pleased to say, has been very well received. We are now looking at the next phase, and determining how we can help Defence better understand sub-threshold operations and the critical role of integration to success.

Addressing the SAY-DO GAP

billing@warnermccall.co.uk (Nick Frall) — Fri, 07 May 2021 08:36:13 GMT

Jack Watling’s article for RUSI makes for an interesting read. Titled “ A Post Mortem of a Disintegrated Review ” it walks through the process for developing the Review and the subsequent Defence Command Paper; observing that “this process raises serious questions about the government’s capacity to implement its own recommendations.”

As anyone in the Defence sector will know, this Say-Do Gap is a constant challenge. As defence consultants working client-side, we recognise that just as Government struggles to cohere its departments, it’s clear that Defence struggles to cohere its commands. Sitting at the heart of this challenge is UKStratCom, which is ideally placed to bring together the individual commands and to take on the role of ‘integrator for Defence’, yet it lacks the funding and power to do so. As Johnny Norris, Warner McCall co-founder, comments:

“If Defence really wants to deliver the benefits of the IOpC, then it needs a StratCom that is able to do the job it was set-up to do. It needs to be empowered, properly resourced and strategically focused. Only then do I believe that Defence will be able to demonstrate through actions rather than words that it is able to come good on its vision”

Helping deliver a coherent approach to IA and MDI strategies

billing@warnermccall.co.uk (Nick Frall) — Wed, 31 Mar 2021 14:45:19 GMT

As those of you who have read the Integrated Review will know, Multi-Domain Integration is a strategy that is a name-checked throughout the paper. The recent blog from StratCom which is in effect a 101 on MDI, outlines the benefits to be gained from creating “a Defence that works together by design.” But how is this being achieved?

In these early days, and with the Integrated Review only just published, there is understandably a lack of coherence across the activities being undertaken to not only achieve integration, but to also meet the other objectives of the IR. However, the Information Advantage Change Campaig n (IACC), which aims to enable Defence to compete effectively in the information age, has been described as a ‘central tenet’ of MDI and is a Pathfinder programme for StratCom’s MDI Change Programme (MDI CP). As consultants leading the work on IACC, we are therefore pleased to see that our thinking and evidence is not only delivering value in terms of Information Advantage, but is also feeding directly into MDI CP.

In addition to our work on IACC, we are also providing consultants to the MDI CP and as part of this work, have delivered the ‘key elements’ paper, which states the 5 things that MDI will bring to Defence. This, essentially, also gives a demand signal back to the CP to allow them to focus on what must change to achieve each of those elements. By working on both campaigns, it is allowing us to help Defence deliver a coherent approach to the Information Advantage and Multi-Domain Integration strategies even as the effects of the IR settlement swirl around Defence.

OMSE guide aims to ensure more coherent and timely audience-centric, military strategic effects

billing@warnermccall.co.uk (Nick Frall) — Mon, 08 Mar 2021 13:30:53 GMT

We welcome the publication of the ‘Orchestration of Military Strategic Effects’ (OMSE) guide, which details 10 principles that pave the way for Defence to meet national objectives, through “more coherent and timely audience-centric, military strategic effects”. The guide outlines the challenges that Defence face in the information age and shows how current concepts and campaigns such as IOpC25, Information Advantage and MDI, are being employed to help Defence make the paradigm shift from traditional war to the new era of sub-threshold warfare.

As specialists in Information Advantage, Information Warfare and IA&O we are excited to have been involved in the OMSE estimate process and to be delivering two OMSE-related accelerators as part of our work on the Information Advantage Change Campaign . The accelerators focus on Integrated Orchestration and Persistent Audience Analysis and aim to help Defence address some of the challenges it faces as it transitions to the information age.

If you’d like to find out more about our work in this field, and how we can help you scope and deliver Defence information work, then please contact us .

If you’d like to read the full Orchestration of Military Strategic Effects guide then please click here .

DOS5 offers 'agile approach' for procurement of Warner McCall services

billing@warnermccall.co.uk (Nick Frall) — Tue, 19 Jan 2021 11:47:54 GMT

Warner McCall are delighted to announce that we have been accepted as a supplier on the new DOS5 (Digital Outcomes & Specialists 5) agreement, which aims ‘To help the public sector buy, design, build and deliver bespoke digital solutions and services using an agile approach.’

Following on from DOS4, this comes into place on the 20 ^th January 2021 and enables those working in the public sector to talk to us directly about how we can help them achieve digital outcomes with our specialist blend of in-depth defence knowledge and consulting experience.

Al Sweet, Warner McCall Co-Founder and COO comments:

“We are thrilled to once again be accepted as a supplier on the latest DOS agreement. Alongside G-Cloud 12, DOS 5 provides another way for our potential clients to connect with us to discuss and procure our specialist knowledge and expertise to help them deliver successful digital outcomes.”

The new agreement will continue to be hosted on the Digital Marketplace, where you can view our details . For more detailed information on our Strategy, P3M, Change & Transformation and Information Advantage services, then please visit our Services page or give us a call on 0800 002 5730.

Pledging our support to the armed forces

billing@warnermccall.co.uk (Nick Frall) — Tue, 15 Dec 2020 12:33:39 GMT

Warner McCall are pleased to announce that we have received a Bronze Award from the Armed Forces Covenant, Defence Employer Recognition Scheme (ERS). This Award demonstrates not only our commitment to supporting the armed forces but our openness to employing reservists, veterans and their partners.

Al Sweet, Co-Founder comments:

“As someone who served in both the Parachute Regiment and UK Special Forces, I know how important it is to have armed forces friendly employers that can help people like myself make the transition into the civilian world of work. “

Johnny Norris, CEO adds:

“As consultants that provide support to those working in defence, we recognise that veterans and reservists can be great assets to our team. We pride ourselves on combining commercial consulting expertise with in-depth defence knowledge, and as part of that we welcome those that truly understand and know how to operate in the defence arena.”

If you are interested in joining the team, either as an employee or as an associate, then please contact A.Sweet@warnermccall.co.uk

Defence Academy launch information warfare network

billing@warnermccall.co.uk (Nick Frall) — Thu, 10 Dec 2020 10:14:18 GMT

Warner McCall welcome the launch of the information warfare network, @HutEighteen by the Defence Academy of the United Kingdom. This initiative aims to bring together a collaborative network that will enable UK Defence to ‘connect, inform, support, collaborate and exploit cyber, information advantage and information outreach through education, events, and experimentation.’

As consultants, providing the Change Support Team to the MoD Information Advantage Change Campaign (IACC), Warner McCall are designing and driving a number of Accelerator projects, in collaboration with the existing military team, including one that focuses on “Information Advantage Training and Education”. Johnny Norris, IACC Change Support Team Lead comments:

“We look forward to continuing our work with Colonel Caroline Woodbridge-Lewin, Head of the Information Warfare Group at the Defence Academy, on the @HutEighteen initiative which will help us enable defence personnel to receive training and education that equips them with the skills needed to operate in the Information Age.”

To learn more about our work on the Information Advantage Change Campaign, please visit our IACC Case Study page.

British Army LE TacCIS programme looks to gain "informational advantage"

billing@warnermccall.co.uk (Nick Frall) — Wed, 04 Nov 2020 13:22:30 GMT

The British Army has recently released a video on the Land Environment Tactical Communication Information System (LE TacCIS) Programme . This important initiative aims to provide military commanders in the Land Environment with "agile Information Communication Services, allowing for informed and timely decisions", and as detailed in this new video "gain informational advantage over our adversaries".

Warner McCall (WM) has regularly supported the LE TacCIS programme, by working in a variety of BATCIS roles since its inception in 2010. As consultants now leading the MoD's Information Advantage Change Campaign (IACC), the WM team are working closely with the British Army and strongly support their initiatives. Warner McCall defence experts understand just how important information advantage is to improved understanding, assessment, decision-making and execution of military activities, not only in the Army, but across all domains.

As this video observes "Information is power and never has our command of information at every level, been more critical to our …success."

Launch of the Integrated Operating Concept by General Sir Nick Carter

billing@warnermccall.co.uk (Nick Frall) — Tue, 06 Oct 2020 12:16:08 GMT

On 30th September 2020, General Sir Nick Carter delivered a speech on the Integrated Operating Concept (IOpC). He outlined the fundamental shift that has happened in warfare, with our adversaries utilising propaganda, data misuse and disinformation to “win without going to war”. His speech detailed how the IOpC called for a signification change in the way that Defence operates and fights – recognising the need for ‘continuous operating’, multi-domain integration and a move from an ‘industrial age of platforms to an information age of systems’.

As a specialist defence consultancy, leading the support to the Information Advantage Change Campaign, we fully support these ambitions to provide those in the Defence arena with a holistic, multi-domain approach, to enable improved understanding, assessment, decision-making and execution of military activities.

Warner McCall approved as a supplier on G-Cloud 12

billing@warnermccall.co.uk (Nick Frall) — Mon, 05 Oct 2020 16:44:47 GMT

As a management consultancy providing security cleared specialists to those working in the defence and security sectors, we are pleased to announce our continued approval as a Public Sector Supplier of cloud services on the Government’s G-Cloud 12 Platform.

G-Cloud 12 helps customers in the UK public sector locate and buy cloud-based services through the Crown Commercial Services’ (CCS) Digital Marketplace - providing a more efficient way of procuring services than through individual contracts. Our expertise in strategy, P3M and change & transformation are available to help public sector organisations plan, migrate and utilise cloud-based services. We work in partnership with our clients to deliver successful, cost effective and timely outcomes to meet their organisational goals and objectives.

Warner McCall awarded c£3M Information Advantage Change Campaign contract

billing@warnermccall.co.uk (Nick Frall) — Mon, 05 Oct 2020 16:24:51 GMT

We are pleased to announce that Warner McCall Ltd have been awarded a 2 year contract worth c.£3M to be a Strategic Partner for the Ministry of Defence, Directorate of Joint Warfare Information Advantage Change Campaign (IACC).

The IACC is a Vice Chief of Defence Staff directed activity that was initiated with the aim of ‘enabling Defence to compete in the Information Age’. With adversaries using information as an effective weapon, this initiative aims to provide those in the Defence arena with a holistic, multi-domain approach, to enable improved understanding, assessment, decision-making and execution of military activities.

Warner McCall will provide specialist change, transformation and technical support to the existing military team to enable them to put information at the heart of how Defence operates. Over the next 2 years, the team will design and drive a number of Accelerator projects that aim to build momentum and deliver irreversible change into Defence.

Johnny Norris, CEO of Warner McCall, commented: “We are very pleased to be supporting Major General Jim Morris and his team to transform the way that Defence operates in the information age. With the broad nature of this campaign, we welcome the opportunity to use our significant experience in complex transformation projects to help deliver this critical change for Defence.”